What is professional styling?
The job of a professional property stylist is to furnish your home in a way that complements its best features and creates a positive first impression on prospective buyers.
First impressions are critical for potential buyers
We know that modern real estate has a huge online presence, where the majority of buyers look at property on screens before deciding whether or not to inspect it in the flesh. With so many properties to scroll through and browse with the click of a mouse, photography and presentation are more critical than ever. A nicely styled home is much more appealing – and click-worthy – than a cluttered or empty space.
On the surface, professional property styling can seem like an unnecessary expense if you’re considering selling. However, the combination of a shorter selling period and higher sales price more often than not results in an excellent return on your small styling investment.
While you might think that an empty room will spark the imagination of buyers, it seems the reality is that most people will struggle to visualise a home’s true potential. A styled property often generates more interest and creativity in the buyer’s mind than a blank canvas.
Kitchens and bathrooms can often be forgotten about when it comes to styling
A stylist worth their weight in gold will be able to spot your property’s best assets and know how to highlight them using a minimalistic approach. This allows buyers to envision adding their own personal touches while letting them see what they are potentially purchasing without it being hidden behind personal items or excess furniture.
Buying a home can be an emotional decision, so falling in love with a well-presented property at first sight can do wonders for the perceived value of your biggest asset.
Is styling just for expensive properties?
We’ve seen professional styling help to sell properties faster, whether they are 2 bedroom units or substantial family homes. Even if you are an investor selling a vacant rental property, the cost of professional styling is tax deductible.
Property styling can be particularly effective for units, which tend to spend more time on the market
Depending on your situation and the property, we see a lot of value in presenting your home in its best possible light when putting it on the market.
Professional styling has the ability to:
- Increase the sense of space and light in your home, highlighting any views or unique features
- Evoke a positive emotional connection in buyers that both broadens the market appeal and drives up competition
- Help sell your home significantly faster
- Increase the perceived value of your property, with staged homes generally selling for 6-10% more
Property stylists these days are a dime a dozen, but not all are created equal. We have experience in using a number of different companies who we think deliver proven results and can happily recommend these. After all, there is no substitute for style.